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Seven Years Later
“Taken literally then Multicultural Marketing could be defined as applying marketing principles, strategies and programs to segments of the market that possess more than one...
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Diversity and Democracy Parallelism
Latinos easily navigate between heritage country and the U.S. cultural dimensions. What’s gone wrong with Democracy and How to revive it is the best journalistic essay I have read in a long time, The...
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Leading with Hair
When I first included Middle Eastern groups as a growing and diverse multicultural market within the United States, surprised everyone. I had to start with the statistics of the world population that...
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Beyond the GOLAZOS
Over lunch a friend and I reminisced about the 1994 Women’s World Cup in Chicago. We were probably one of the few people who attended the games. Yet it was the beginning of something. In 1999 the...
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2015 Business Strategy Essentials
2015 Strategy Essentials is a powerful, short read for senior management, marketing, public relations, branding, creative and related business professionals. Distilled through hundred of trends, I...
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